From fashion delivered easily and efficiently to your door to the award-winning content we create, K7 is thinking big and innovating every day. Fashion is one of the truest ways to express one’s identity, and we believe in giving people the means to do just that.
Even though, since 1968, the style of K7 has shifted with the fashion, its manufacturing methods have not. Knitting, dyeing, cutting, attaching, the embroidery and assembling the pieces: these five steps, requiring expertise and an excellent eye for detail, give the K7 its inimitable style.
Our vision is to be the most loved and influential fashion destination in South Africa. This motivates us to create fantastic products and customer experiences for our community of shoppers. Our intention is to give our customers the confidence to be who they want to be through everything we do.
K7Online is a home for people who love fashion and is a community united by style and spirit. Our customers are ambitious, youthful but also mature. Most importantly they are fashion conscious. They know that fashion communicates their identity and take care in making a statement through their style, whatever that might be. Here, your loyalty is always rewarded: 4 levels, each with its own status rewards, gifts, tips and exclusive get-together and events.

Our brands


K7 is the home of South African fashion! Branded into different collections for you to find the fashion that communicates your identity. 

We know you love looking good on weekends so give yourself a taste of our K7ORIGINALS and KSTAR7 collections.

Feel confident and sophisticated on Monday mornings with our premium cotton Knitwear for those long days at the office.

Get a taste of our active max K7SPORT products and put the hard work in at the gym. 

We love our little ones so treat them to the selection of K7JNR.  

Compliment it all with our ‘pansula” mzanzi inspired selection by KLEVAS.

Our premium quality is in line with international brands but we believe the market is driven by quality at a price. Value for money and giving every individual to dress in our  premium wear without hurting your bank account is what drives us!

With a life time of experience we can surely say we understand the local market like no other. 

#K7style & Mzansi's #K7life